Facebook to
Change News Feed to Focus on Friends and Family
8/2/2016 Masataka
Kanzaki
Facebook decided to
change the algorithm which chooses contents to show articles posted by someone on
your news feed. They also commented for publishers that rebuilt algorithm would
reduce the number of advertisements and some links which connect news media
site. On the other hand, they put a spot light for the contents which are
posted by the friends and family of users.
This changes will
affect all kind of contents posted by publishers, and for some of publishers,
especially for small publishers, it’s a serious concern because Facebook has
over 1.65 billion users around the world. According to a 2016 study by the PRC,
44% adults living in the U.S. usually read some articles on the WEB. And more
than 40% of the readers come from Facebook by tapping news links. It’s obvious
that publishers’ sales which are gained by the connection of Facebook might be
decreased.
Melissa Bell, vice
president of growth at Vox Media, stands a middle point. “Facebook is a place
where people want to share things that matter to them, whether it’s news story
or their child walking,” she said. So here is an opposite opinion that the
changes will not give publishers huge impacts if most of publishers’ contents
come from sharing and commenting of each of users. Nobody knows what would
happen in the future.
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